How Digital Holds the Key to Re-imagining the High Street

How Digital Holds the Key to Re-imagining the High Street

Innovation and Funding, Advanced Design

With high streets in decline, the TSB has funded 21 feasibility projects to assess how digital technologies can help improve our high streets. Our award will explore how smartphones can bring the data-rich environment shoppers are used to online to the high street through augmented reality and real-time, location specific offers from any retailer on the high street. The project is sponsored by the Technology Strategy Board (TSB).